Before engaging with us, our client had a mobile app that was a challenge to use. They had fallen under the spell of feature creep, driving complexity up and usability down. While an iOS app, it did not follow Apple’s iOS Human Interface Guidelines—making it unintuitive. Add to that competing product visions that made the value proposition difficult to grasp. So we were called in to help.
Working in both user experience and product management, we see patterns form around our work and interactions with others. One such pattern is that simplifying a system for users often means moving the complexity to another part of the system. When removing user complexity, that complexity will not be removed from the system but will move from users to the development team.
As a product manager, this becomes crystal clear when you are standing between a user experience designer and an engineer, both looking to you to decide if moving complexity from the user to the system is worth a week or more of the development team’s time. Continue reading “Explaining the Law of Conservation of Complexity”
Ease of use has become the hallmark of a well-designed app. Whether a consumer mobile app or a SaaS product targeted at businesses, we expect our software to be easy to use—with one possible exception. Some believe the enterprise applications that many businesses run on are exempt, not requiring a strong user experience.
Many companies today still run on legacy software, with old and outdated interfaces and user experiences that are lacking, to say the least.
We’ve all heard the phrase “little bets.” But without context, a catchy name for a concept can be misinterpreted.
Let’s take a look at what “little bets” really means and how it allows us to stack the deck in our favor.
I am very excited to announce that I launched a new digital product and brand strategy/design practice called Humanist.
Humanist is a strategy and design practice born in Brooklyn with a focus on building awesome digital products and branding. Humanist is passionate about building products people want and brands they connect with. Continue reading “Announcing Humanist”